The Quick variation: When Marie Antoinette said, “allow the chips to eat cake,” it might probably were because she had been hogging most of the Michel et Augustin snacks for herself. Childhood mates Michel and Augustin met in middle school, and, once they discovered their particular xxx 9-to-5 jobs to get unfulfilling, they started a cookie company with a foundation in French pastry. Fast ahead 13 many years, additionally the two pals have actually offices in France and New York and are attracting the whole world due to their cookies, pastries, yogurts, mousses, and other desserts made out of quick, pronounceable elements. The duo in addition instructs aspiring bakers that perfecting the ability of French pastry is attainable through their particular recipe books and interactive open residence classes. Michel and Augustin’s dream is straightforward: to really make the globe smile and get together over a shared passion for candies.
The story of Michel et Augustin began merely enough. Two guys started palling around in middle school and became great buddies. But, much like lots of adolescent relationships, both parted steps after graduation to adhere to their particular pathways.
Michel discovered themselves doing work in fund in ny, and Augustin was actually doing work in advertising for Air France. But both eventually became disillusioned together with the 9-to-5 routine of business world. They reconnected therefore the duo devised a wild propose to discover all 1,263 bakeries in France and develop a guide to the very best confectioneries the country had to supply. They typed a manuscript about any of it â their unique very first cooperation!
After completing their unique search, in 2004, Michel and Augustin aproned-up along with out on a adventure: baking in Augustin’s kitchen. Their own mission would be to make a type of snacks along with other sweets made out of 100 % natural ingredients and love. And, after tirelessly screening and sampling significantly more than 300 quality recipes, their unique very first mixture was born: the small round butter cookie. Michel et Augustin came to be!
The pair found quick achievements, plus they continue to innovate much more tasty designs, such as for example a decadent yogurt in a container, which was discovered just once Michel and Augustin recognized their unique valued cow could develop above butter. They market their products using the signature “kookiness” together with happiness they infuse in their delicious treats.
Dispersing a fascination with French Pastry across the World
Michel et Augustin is approximately more than just creating a delicious cookie. The company is actually curved on drawing from France’s rich cooking background generate masterful sweets.
“It’s not pretty much snacks â it is more about a passion for French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “everything we make is related to French pastry methods. We a truly powerful relationship with pastry making as a business enterprise.”
But Lily told us an attraction for and expertise of French pastry isn’t just set aside for the product developers (they call them the “recipe group”) at Michel et Augustin. The main organizations kooky culture is actually discussing the enthusiasm and expertise of pastry producing so every member of the team, in France and Brooklyn, can teach are a French pastry cook and grab the nationwide exam (titled a “C.A.P.”). Because of this, everybody is able to be involved in innovating brand-new recipes and talk knowledgeably with enthusiasts, consumers, and consumers.
“Once a week in France as soon as monthly in nyc, the Banana Farm (“office”) can become a pastry course in which the audience is going right through a classic program of French pastry and education for all the certification,” she stated. “no matter whether you’re an internet site . designer or in sales â the opportunity is actually urged for all.”
Though Michel et Augustin offers a expansive product line in France, the firm sticks toward exact same fundamentals and concepts of design regarding services and products.
“the fact all our items have as a common factor is a genuine awareness of flavor and also to the ingredients,” Lily stated. “We concentrate on the quality and ease associated with components, and try to keep the ingredient record as pronounceable as you possibly can.”
This effects not only in a tasty decadence, but in addition a treat you can easily feel good about consuming along with your someone special.
An accumulation Treats ideal for discussing together with your Sweetheart
Thereis only one thing about discussing candies that begins the afternoon appropriate or ends a fantastic date. And Michel et Augustin’s designs had been intended for simply these events.
“It is an instant of extravagance after a night out together,” Lily said. “It is tasty making with clean materials, and this helps to make the second that much much better. It feels good to engage.”
Because of so many worthy goodies available, there isn’t any want to choose just one. While there are lots of even more possibilities in France â from candy mousse to decadent yogurts and, however, one-of-a-kind snacks â there are many options available in the US aswell.
Lily had been quick to advise the most perfect treats to provide to or take pleasure in with this significant other.
“All of our best-selling cookie is actually our 4-Cookie Squares,” she stated. “they’re like little square tarts, enter three types, and certainly will be so quickly shared. We supply Cookie Buttons, that are hazelnut candy processor snacks with hazelnut ganache inside. They show up in bags of two â one for me, choice for you!”
For couples whom love their day routine collectively, Lily told united states Puff Palmiers tend to be a lovely a.m. option.
“These are generally puff pastry and taste like Elephant Ears,” she stated. “they truly are very light and flaky and ideal for discussing more than morning meal with coffee or at beverage time.”
Whether you and your honey tend to be chocoholics or value the delicate butteriness of caramel (or all things in between), Michel et Augustin provides a deserving treat for revealing (or sneaking off with for your own personel clandestine cookie affair).
Become involved on Banana Farm
Michel et Augustin’s viewpoint is the fact that happiness of candies is within the posting. Therefore it should be no surprise neighborhood wedding is actually big the main business’s company objective. Most people are invited to eliminate in and chat (and style cookies) at their particular Banana Farms (workplaces) in Paris, Lyon, or Brooklyn.
This attitude began on start of the company and is also part of their center. And Lily mentioned this approach is exemplified within the company’s open houses.
“straight away, Michel and Augustin opened up the doorways regarding apartment to next-door neighbors, friends, clients, and passersby, for people supply all of them comments, to taste snacks, to taste new meals they certainly were testing, and spend time using them and speak about whatever they happened to be undertaking,” she said. “It’s something which’s really important to you today.”
Open residence from the Banana Farm happens regarding very first Thursday each and every thirty days in France and nyc. Lily informed united states these occasions present an easy method for your organization to give to the city by training all of them in regards to the history and methodologies of French pastry.
“We invite everybody, household, buddies, customers, and consumers ahead share meals,” she stated. “We would style assessments, focus groups, and play games. It really is a proper society event.”
It is not only fun and tummy-pleasing to wait, however, if you do not have a cookie partner, consider the rest of the treat aficionados you might fulfill at the Banana Farm. Most likely, if someone else likes Michel et Augustin treats, you know they have great flavor, and you will have something you should bond more than.
Michel et Augustin: dedicated to Random Acts of Kookiness
In true Michel and Augustin kind, the duo started a Random Acts of Kookiness effort to encourage and please people. From a tribute to Michael Jackson towards the cookie square event in addition to their torrid Greek tale, Michel and Augustin infuse hilarity and pleasure into all they do. You will find why their particular snacks are very addicting â they truly are made with natural ingredients and good vibes.
Up subsequent for your company is actually a new cookbook that aims to greatly help all of us readers among others tackle the intimidation associated with French pastry.
“We’re producing a French pastry cookbook for all the United States, and it’s really about finding pleasure in these extremely tough recipes,” Lily mentioned. “We’re breaking it down and saying you can do it. When we can, anybody can, and now we’re discussing our advancement.”
Michel et Augustin can also be seeking to introduce their well-known candy mousse in the usa.
“All of our dream in regards to our candy mousse will be seduce The usa’s taste buds.”
And, after sampling the business’s snacks alongside goodies, the US is actually clearly in for a lengthy romance with that mousse.